This book is designed for busy people. The 'to do' list relating to digital marketing can feel overwhelming and constantly changing. This book will provide you with twenty, no nonsense, actionable techniques.Use this book as you please, there is no need to read it cover to cover, dip into whichever techniques you feel are the most important for your business currently.In this short book you will learn a wide range of innovative ways to get more traffic from using long tail keywords, optimising local search and gaining high authority backlinks. After covering eleven tried and tested strategies to win more traffic there are nine sections on how to convert a higher percentage of this new traffic into leads and customers. The conversion optimisation tactics cover a wide range of easily actionable techniques ranging from using landing pages. having a fantastic 'about us' page and using landing pages effectively (and much more!)