Wit and engaging language lighten the heavy subject matter of the poetry in this collection, based on a former ad man's true-life experiences of redemption and a developing conscience after leaving the advertising business. The poems take on the world of consumerism and address issues such as overconsumption, commercialism, mental health, spirituality, politics, the environment, and global justice. Poet Sai Murray makes powerful connections between the monopoly capitalist control of global commerce, the threats of the food industry to human health, and the danger to the increasingly fragile ecology of the planet. He utilizes a variety of styles--from autobiographical confessions and dramatic monologues to parodies of the language of the Red Tops, clichés of political rulers, and Facebook trivializations of community--to express his desire to cauterize the deceits of language and to convey his vision of a world with equality, liberty, and fraternity.