This book outlines a practical, four-question model that school and business leaders can use to engage stakeholder feedback, determine the organization's DNA, and establish a collective vision for improvement. Stakeholder feedback is analyzed at both the focus- and whole-group level. Results are then woven into the organizational improvement plan. Practical examples of leadership experiences in implementing the four-question model are included as well as the theory behind why these four questions are the right questions to ask. Each chapter ends with a set of reflective questions that leadership teams can utilize individually or in an organizational book study or Professional Learning Community (PLC).