Book Pre-Launch Marketing: How to Promote and Sell Books Before Publishing (en Inglés)

Lawrence Harte; Drew Becker · Discovernet

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Reseña del libro

This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Learn how to do book pre-launch activities. With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns. After reading this book, you will be able to:- Do Promotion Before Publishing Your Book- Identify Effective Book Marketing Topics- Create Promotional Media Posts Using Templates (supplied)- Write Effective Book Descriptions- Create & Use Book Promotion & Marketing Materials- Earn Revenues from Book Pre-Sales & Sponsorships- Use Marketing Activities to get #1 Best Seller StatusBook pre-launch marketing can be done by authors, marketers, publishers, and others involved in the book production, distribution and topic areas. Understanding book pre-launch marketing options, their typical results, and how to do them can help you to promote and sell your book and earn additional money before publishing it.Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers.Book Pre-Launch Management - how to organize your book pre-launch activities by creating a plan, task list, contact list, and other documents. I run my marketing programs primarily using shareable Google docs.Research - find and review similar books, courses, and topic materials, do buyer journey interviews with the top types of qualified book buyers, and identify the key buying and reader motivators.Promotional Media - learn how to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers.Media Channels - ways to setup profiles or services that allow you to be discovered by or reach and influence potential customers. These can be media channels that you own or control (your website, blog), media channels you run (Facebook pages, Youtube channel), or service or groups that you contribute to (discussion groups).Media Posts - publish messages that contain discoverable and motivational content. Each media post should have a main purpose and encourage or provide some call to action. You can save a lot of time and increase effectiveness of media posts by finding and adapting successful media post examples and creating templates for you to use many times.Marketing Tribes - setting up groups of people who will help you to promote your book by liking, commenting, and sharing media posts about your book. You can have multiple marketing tribe groups on different topics. Marketing Campaigns - do sets of activities related to a marketing message, media channels, and media posts to use. An example of a marketing campaign is to co-promote your book with another author who has a book of a similar topic or type.

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