Supporting the reader in moving from interview candidate, to team member to leader, the text includes an emphasis on building skills for business writing and business presentations and covers new communication technology and social media. A new ‘Introduction for Students’ introduces the KEYS process to the reader, explaining the benefits of studying business and professional communication. The KEYS organizing theme includes: Know Yourself self-assessments and inventories Evaluate the Professional Context sections that encourage application of knowledge to a variety of professional contexts and situations, Your Communication Interaction features focusing on making competent communication choices and selecting the appropriate communication channel Step Back and Reflect sections that present challenges and dilemmas in business and professional contexts, promoting analysis of what went wrong in specific business and professional situations