With my experience of working with more than 40 startups, I have observed that startups fail because of not having a proper plan. In my opinion to succeed, the startup founders must know the products and services ( Portfolio, Product, delivery, sector trends, target segments, competitors, customers, suppliers, timing to market entry), Should do their SWOT ( Strengths, Weakness, Opportunities and threats) and should know the strategy (Action plan, marketing, sales and pricing strategy) to succeed.Some startup founders, think about these aspects but don't answer the right questions while making their business plans. This book is designed in a very simple way, which asks the question from the startup founders and established business and has a space for the answers. I am sure, this book will help you in knowing your business, taking the right steps at the right time and succeeding. I hope this book will help you in the expansion of your business and creating a unique selling point for your products and services which will ultimately prove to be a sustainable and long term competitive advantage for you.Regards, Muhammad Farooq