Increasingly disturbed by inaccurate and misleading information peddled by so called "experts" in the billion dollar weight loss industry, Dr. Larry Deutsch, a family physician, and Jeff Schweitzer, a biologist and former White House senior analyst have decided to set the record straight. This groundbreaking book presents the startling truth about weight loss - diets don't work. To achieve significant, long-lasting weight loss we need to break with old, ineffective ideas and embrace a completely new approach to weight loss. As you read the book you will find yourself shocked to learn the truth about how easy losing weight can be.