Color has the power to convey feelings and emotions to an audience and to bring incredible power to a design. Color Code: Branding & Identity explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects that the book features reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of colors in different industries. This volume is an essential guide for understanding and mastering the use of colors in graphic design. Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.