stuart skorman grew up in a retailing family and has worked every kind of job from cab driver to ceo. in this entertaining account, he provides lessons in business for any entrpreneur or small businessperson who wants to create a company that ` s not just profitable, but that has a heart and soul. from his two year stint a professional poker player, to his hard lessons in the dot-com bubble, skorman describes the path of the entrepreneur in good times and bad. chapters include: born to be an entrepreneur helping to invent whole foods my 10 biggest mistakes new business designs 10 start-ups with heart and soul