How have digital technologies affected the truth claims of photography? What has been the artistic response to the technological and societal transformations the digital revolution has brought about? Claus Gunti explores the widespread implications of the digital in the work of renowned photographers of the Dusseldorf School, Thomas Ruff, Andreas Gursky, and Joerg Sasse, stretching from ties to conceptual art to the development of a globalized visual culture. The study provides a model for understanding the digital revolution in photography and shows that it ought to be understood beyond a strictly technological perspective.