You don't need an MBA to start your business. You just need a mentor to guide the way. Holly Tucker – co-founder of Not on the High Street, and creator of Holly & Co – is on a mission to change business forever. Having overseen 5,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life. Demystifying the grey world of business, whether you've yet to take your first steps, or find yourself stuck in a rut, this beautiful and vibrant book will allow your dreams to take flight. Holly shares her own story – along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE – revealing their biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive. A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.There are now over 5 million small businesses in the UK – join the revolution with this indispensable small business bible.