What do you depend on to succeed in life? Your IQ, your contacts, your luck? According to psychologists Jeff Brown and Mark Fenske, the answer lies elsewhere: the key to success is developing a brain that is agile, trained, and prepared to resist failure. Every time we have a thought, feel an emotion, or exhibit a behavior, our brain changes. In The Winner's Brain, the authors explain how you can take charge of this process to make emotions your allies, activate the potential of your memory, eliminate distractions, and much more. This is an essential read for those who are looking to exploit the maximum potential of your brain and fulfill your goals and your dreams.