Parafraseando el principio de gestion de la simplicidad KISS (Keep it simple, stupid), este libro de estrategia empresarial ayudara a los directivos a hacer mas competitivas sus empresas u organizaciones. Utiliza como base para su metodologia las ensenanzas de posicionamiento estrategico de Jack Trout. / Paraphrasing the management principle of simplicity KISS (Keep it simple, stupid), this book of business strategy will help managers to make their companies and organizations more competitive. It uses as the basis for the methodology, Jack Trouts teachings of strategic positioning.