Most Entrepreneurs agree - Raising Money is NOT the fun part of starting a company. Yet, many times it's the first big task on the entrepreneurs' plate. Raising money is selling whether we like it or not and effective selling requires much more than just knowing your product (or your business idea in this case). Knowing how investors think and identifying specifically what matters most to them is what this book is all about. These pages unveil the mind of the investor and are filled with meaningful and essential tips for raising money. In a concise, easy-to-follow process, McWhirter explains how to structure an offer and raise money fast!