Revenue for media organizations, startups & blogs is more divided than ever, fake news is taking over the internet and journalists are losing their jobs to Artificial Intelligence. The excess supply and availability of content, blogs and media platforms has lead to excessive competition, surplus supply and dwindling market shares. Also, never before in the history of mankind have so many people had the ability to create ripples across the world using media platforms. Things are changing faster than ever before due to disruptive technology. An ordinary citizen sitting at home is able to challenge the might of mega corporations. Success in media no longer remains the monopoly of capital. We are living in the age of crisis and opportunity. With research from hundreds of books across industries, several thousand case studies and a hundred thousand coffee cups - I present to you a summarized version of my findings in the form of principles. No bullshit, just straight to the point. This short book is my humble attempt to help you prepare, perform and prosper in the age of technological disruption, constant change and empowerment. It aims to be a short guide of principles for aspiring bloggers, startups or media organizations.