Google Ads is a powerful marketing platform used by millions of businesses, organisations, and individuals around the globe. Many of these are seeing the power of pay per click (PPC) advertising to target their customers and audiences online. However, many advertisers struggle to make it work effectively for their requirements. This is mainly because they are not managing their ads effectively. So, in this book, you'll get all the tips and advice you'll need to manage your campaigns, drive positive returns, and make your ads highly profitable.