Este es un libro destinado a las personas que estan dispuestas a desafiar el status quo y cuestionar las supuestas verdades de la gestion empresarial. Analiza toda una serie de mitos y dogmas respecto a la fijacion de precios, a los recortes de gastos, a la elaboracion de presupuestos, incentivos, etc., y ayuda a repensar lo que creiamos que sabiamos respecto a las empresas y la economia, y a prepararnos para tener exito. / To be brilliant in business you have to dare to be different. This is a book for the unconventional business brain who won't accept anything but excellence. The author takes business myths and pulls them apart. So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.