To run a successful fashion label you need to know about business as well as design. In this new edition of his bestselling book, Toby Meadows presents a no-nonsense guide to running your own business, from marketing and PR to manufacturing your collection and finding finance. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is for anyone wanting to start their own fashion business, whether it is within the clothing, accessories or footwear sectors. This expanded third edition contains new information on sustainability and supply chain transparency, FashTech (including finding investors), sales and marketing on social media, using digital influencers, the new fashion seasons, and updated images throughout. Eight new case studies include AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK) and The Goods Department (Indonesia).