What is promoting? Is it something to be viewed as a work of excellence or craftsmanship? Is it astute trademarks or interesting composition? Is it workmanship to be decided for an honor or acknowledgment? It's nothing unless there are other options. Promoting is persuasiveness duplicated. That's it. Furthermore, promoting duplicate, or copywriting, is charismatic skill on paper. The reason for a publicist's responsibility is to sell. That is all.