his guidebook addresses the Internal Assessment component of IB Business and Management [HL/SL], and what students need to do in order to maximize the marks on their IA. Chapters include: - Introduction: everything you need to know- Structure: planning your IA the ideal way - What is the aim of the BM IA and how to connect it to the course - Assessment: maximizing your marks with one eye on the grading criterion The remaining half of the book is packed with 7 examples of outstanding Business and Managmanet IA - all of which have scored at least 20 marks (and several which scored the maximum 25) after being assessed and moderated. Students will be able to see what an excellent IA looks like and how you can achieve the same results.