Despite not having obtained the true parliamentary majority in over thirty years, the British Labour Party managed to stay in power for ten years in the 1994-2007 period after an efficient process of renovation. This book argues that the discourse of the Blair-Brown team not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of regeneration and of power legitimation. This corpus-based cognitive analysis of political discourse examines the construction of a new identity for the party and its legitimation based on a grand narrative of change and progress in a globalised context.