Improving the Department of the Army's Marketing for Recruitment, Hiring, and Retention of Civilians in Critical Occupations (en Inglés)

Bruce R. Orvis; M. Wade Markel; John Engberg · Rand Corporation

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This report presents the results of analyses intended to build a strong Army Civilian brand--that is, to help the Army assess and strengthen its ability to attract high-quality applicants to its civilian workforce and to retain high-quality Army civilian employees.

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