the only book on pharmacoeconomics that includes both pharmacoeconomics principles and specific examples of how those principles are actually applied in a variety of disease states. given the pharmacists accountability for measuring and documenting the quality and efficiency of services they provide, plus the changes in health delivery system wrought by managed care, economic issues have become a prime area of concern for pharmacists. this book presents pharmaceutical economics in the context of how it would be applied in the marketplace setting. the book explores the commonly used pharmacoeconomic evaluations, applying these evaluations into care paths and drug therapy algorithms, dealing with common barriers to the pharmacoeconomic evaluations, and modeling versus patient-based evaluations