Introduction to Sociology offers a comprehensive guide that connects traditional sociological concepts and contemporary social phenomena, such as globalization, consumer culture, the internet, and "McDonaldization," to our lives in today′s global society. This accessible text encourages learners to apply a sociological perspective and explore how public sociologists address critical modern issues. Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1440-3, Introduction to Sociology - Vantage Learning Platform, Sixth Edition.