Anyone who aspires to lead and be successful in any endeavor will profit from reading the Joe Francis story. No matter what your goals might be, you can bet that Joe Francis would encourage and support them in any way he could, even if you were a competitor of his. His credo, “to make a poor man rich,” came to fruition while he tread his journey and it is indelibly printed in the hearts of many of those who did become rich as a result of following Joe’s lead.