What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category. Valuable information about... ● The problem with your mission statement ● Why transparency is not your goal ● What "jail breaks" have to do with your franchise relationship ● The three rules of employment ● The sure-fire rapid advancement strategy ● Why you should be concerned if you are taking care of your numbers ● The characteristics of great category leaders ● The best definition of franchising ● Why you should forget trust, sort of ● Why (+1) + (-1) does not equal 0 ● What empty airline seats have to do with your business ● What to do if your franchisees have formed an independent franchise association ● The franchise convention success formula Learn the secrets of franchising and business success and Lead the Category!