nonprofit essentials: the capital campaign is a clear and compelling guide to the key components shared by all campaigns:â campaign preparation, leadership prospect identification, making the case for support, providing effective campaign leadership, prospect cultivation and solicitation, and donor recognition and stewardship. illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.â topics covered include:â how to determine if your organization is ready for a campaign, budget and staffing for the campaign, setting realistic goals, creating the campaign gift table, identifying and training volunteers, donor cultivation that produce results, and campaign recognition practices.â new tools available through the internet are emphasized, such as web sites for prospect research and the use of electronic media to help make the organization’s case stand out among the competition.