Trey Hall's 10 lessons are rooted in a gruesome 75 MPH bike/car head-on collision along a country road outside of Wichita, Kansas. The injuries resulting from the accident was devastating-bones were shattered, joints ripped apart and blood was spilt on the asphalt pavement. With the heroic efforts of first responders, emergency room doctors, physical therapists and after literally dozens of surgeries, I got back on the bike. The lessons learned from this accident and related bike adventures provide a backdrop for a common sense formula for positive long term life and business performance. The 10 lessons are told in a unique story telling style and provide important reminders about what is critical in making life-both personal and business-a success.