In an era of empty words, technology gimmicks and high cost advertising campaigns, reliable real estate sales advice is hard to find.This groundbreaking, tell-it-like-it-is, book, written by the Australian pioneers of the 'all-inclusive', Staging, Styling and Selling real estate sales model, is an expose' of the most reliable way to understand 'what your home is truly worth' and how to find that outlier buyer who is willing to pay more!This book, along with its counterpart 'Negotiation Truths', is a genuine 'must-read' for any homeowner interested in reducing the inherent risks involved in selling their home.The methodology outlined in this book has been tried and tested in more than 60 different suburbs, with more than $100 million worth of property sales and on every type of home over a 5 year period.As an Australian ambassador of seller-focussed real estate 'value-innovation', and the only Australian real estate agency to win not 1 but 4 consecutive Housing Industry of Australia (HIA) Property Styling awards (2016, 2017, 2018 and 2019), the system outlined in Price Truths (and Negotiation Truths) is a serious antidote to the 'sales-volume at any cost' approach that dominates the real estate industry.