Table Of Contentsdetailed Table Of Contentspreface And Acknowledgementspart One: Introduction, Producers, Consumers And Textschapter One Introductionchapter Two Production: Industry And Its Criticschapter Three Audiences And Consumerschapter Four Texts: Situating The Text In Promotional Culturepart Two: Commodities, Media And Celebritychapter Five Commodities: Promotional Influences On The Creation Of Stuffchapter Six News Media And Popular Culture: Promotion And Creative Autonomychapter Seven Celebrity Culture And Symbolic Powerpart Three: Politics, Markets And Societychapter Eight Politics And Political Representationchapter Nine Conflict And Pluralism In Civil Societychapter Ten Economies, Speculative Markets And Valuechapter Eleven Conclusionsbibliographyindex