'Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement' Tim Harford, author of The Undercover EconomistMatthew Syed's phenomenal bestseller will change the way you think about success - for ever. Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America's Deep South.Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all.Now updated with a new chapter on the Covid-19 crisis'A gripping read, full of intelligence and perspective' James Dyson'Will change the way you think about success and even about life' Judy Murray'A master of the genre' The Times