rising tide,lessons from 165 years of brand building at procter & gamble

davis dyer · perseus distribution services

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Reseña del libro

Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.

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