Search Never Sleeps brings SEO (Search Engine Optimisation) back to basics with Jonathan's straightforward and insightful explanation of the three rules of the world's most popular search engine, Google.Informative, engaging, and user-friendly, this comprehensive guide to simplifies complex SEO topics, delves into the history of SEO, and expertly dispels common myths and misconceptions.This low-tech and practical approach ensures SEO amateurs and specialists alike can begin to understand how search engines work and, more importantly, why they operate the way they do.By delving into the 'why' instead of focusing solely on the 'what', Search Never Sleeps emphasises the value of effective, sustainable, and ethical SEO for SMEs (small and medium-sized enterprises).Learn how: 3 Rules govern how search engines will rank your websiteSimple changes can make a massive difference To get the maximum return for the minimum effortTo successfully manage what your SEO Agency do for youTo ask the right questions of your web developersYou can understand the essentials of SEO - this book will show you how.Featuring real-life examples, key takeaways, clear case studies, simple diagrams, and a whole host of useful tips that anyone can put into practice, Search Never Sleeps artfully covers the SEO essentials as well as more complex topics for advanced SEO technicians.