Small is Big looks to the future and sees enormous potential in small to mid-size downtowns. To help realize that potential, it provides the tools to both develop and implement an action plan for change. Inside this visionary yet practical guide, discover: A TESTED PROCESS to envision and develop broadly supported options for your community A UNIQUE TOOL to assess the health of your downtown on four fronts: social, economic, environmental, and organizational CASE STUDIES from towns and small cities across North America that have successfully realized vitalization plans QUESTIONS to spark discussion, VISUALS to inspire transformation, and LIST OF IDEAS to jump-start your customized action plan A refreshing alternative to"cosmetic" fixes, Small is Big addresses underlying challenges, leadership issues, as well as funding sources. This book will give you the framework to create a complete and resilient downtown that invites the new economy. Come explore the potential of your downtown.