the conquest of cool,business culture, counterculture, and the rise of hip consumerism

thomas frank · univ of chicago pr

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Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

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