The Image is Everything Presidency: Dilemmas in American Leadership (en Inglés)

Richard W. Waterman; Gilbert K St. Clair; Robert Wright · Routledge

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Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at l

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