Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories -- beverages, food, body, luxury, and other markets -- and no fewer than 50 sub-categories.Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.About the seriesBibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe!
"Muy buen libro, super recomendable. Tapa dura color negro, lo que se ve en la foto es el cubre tapa. Y el tamaño anda por el A5. 100% recomendable."
Danny Gonzalez Lunes 02 de Agosto, 2021"Una manifestación desenfrenada del poder artístico y visual que pueden llegar a tener los envases y embalajes. Un libro estimulante que todos deben de conocer para apreciar el importante papel que cumple la creatividad en nuestra vida cotidiana."