Entrepreneur and bestselling author of The Lean Startup Eric Ries revels how entrepreneurial principies can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean Startup, Ries laid out the practices of successful startups—building a minimum viable product, customer-focused and scientific testing based on the build-measure-learn method of continuous innovation, and deciding whether to pivot or persevere. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.Drawing on his experiences over the past five years working with some of these organizations, as well as nonprofits, NGOs, and governments, Ries introduces a system of entrepreneurial management that leads to sustainable growth and long- term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.