What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement--identifying eight essential "win factors"--and why the key to success really is all in your head.The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole(TM) inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.