From the bestselling author of The Mind Map Book and Use Both Sides of Your Brain The potential of the human memory is phenomenal. But do you know how to make the most of yours? World-renowned expert on the brain, memory, speed reading, creativity, and innovation Tony Buzan, inventor of Mind Maps, shares the secrets of how to stretch your memory to its fullest. Buzan has devised an ingenious system for memory improvement, geared to handle each specific memory problem—from everyday names and phone numbers to special programs for card players to showing students how to prepare for and get optimum results on exams.