Name: 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing (en Inglés)
Price: 33690.00 CLP
Availability: InStock
Author: Balkam, John R.
ISBN: 9781641373371

portada 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing (en Inglés)

Formato

Libro Físico

Autor

John R. Balkam

Editorial

New Degree Press

Año

2019

Idioma

Inglés

N° páginas

226

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.2 cm

Peso

0.27 kg.

ISBN13

9781641373371

Categorías

Empresa y medio ambiente

3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing (en Inglés)

John R. Balkam (Autor) · New Degree Press · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing (en Inglés)"

Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals.In this book, you'll learn about: -The history and origins of modern sponsorship-The 5 Principles of Effective 3-Win Sponsorship-Examples of 3-Win Sponsorship platforms such as: How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.