Name: A Technique for Producing Ideas (Advertising age Classics Library) (Marketing (en Inglés)
Price: 13650.00 CLP
Availability: InStock
Author: Young, James
ISBN: 9780071410946

portada A Technique for Producing Ideas (Advertising age Classics Library) (Marketing (en Inglés)

Formato

Libro Físico

Autor

James Young

Editorial

McGraw-Hill Companies

Año

2003

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

18.2 x 12.8 x 0.5 cm

Peso

0.08 kg.

ISBN

0071410945

ISBN13

9780071410946

N° edición

Categorías

A Technique for Producing Ideas (Advertising age Classics Library) (Marketing (en Inglés)

James Young (Autor) · McGraw-Hill Companies · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "A Technique for Producing Ideas (Advertising age Classics Library) (Marketing (en Inglés)"

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.