Name: Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus (en Inglés)
Price: 154480.00 CLP
Availability: InStock
Author: Burgess, Bev ; Shercliff, Tim
ISBN: 9781398607460

portada Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus (en Inglés)

Formato

Libro Físico

Autor

Bev Burgess

Tim Shercliff

Editorial

Kogan Page

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 2.4 cm

Peso

0.60 kg.

ISBN13

9781398607460

N° edición

Categorías

Gestión de ventas y marketing
Marketing

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus (en Inglés)

Bev Burgess (Autor) · Tim Shercliff (Autor) · Kogan Page · Tapa Dura

Libro Físico

$ 154.480

$ 280.880

Ahorras: $ 126.400

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Viernes 28 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus (en Inglés)"

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.