Name: Advertising Account Planning (en Inglés)
Price: 172800.00 CLP
Availability: InStock
Author: Sarah Turnbull|Larry Kelley|Donald Jugenheimer
ISBN: 9781032168227

portada Advertising Account Planning (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Sarah Turnbull|Larry Kelley|Donald Jugenheimer

Idioma

Inglés

N° páginas

286

Encuadernación

Tapa Dura

ISBN13

9781032168227

N° edición

Advertising Account Planning (en Inglés)

Sarah Turnbull|Larry Kelley|Donald Jugenheimer (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 172.800

$ 288.000

Ahorras: $ 115.200

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Martes 02 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Advertising Account Planning (en Inglés)"

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.