Name: Advocacy and Organizational Engagement: Redefining the way Organizations Engage (en Inglés)
Price: 191610.00 CLP
Availability: InStock
Author: Lukasz M. Bochenek
ISBN: 9781789734386

portada Advocacy and Organizational Engagement: Redefining the way Organizations Engage (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Ltd

Autor

Lukasz M. Bochenek

Año

2019

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9781789734386

Categorías

Relaciones públicas

Advocacy and Organizational Engagement: Redefining the way Organizations Engage (en Inglés)

Lukasz M. Bochenek (Autor) · Emerald Publishing Ltd · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Advocacy and Organizational Engagement: Redefining the way Organizations Engage (en Inglés)"

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility.To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy.