Name: Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity (en Inglés)
Price: 17080.00 CLP
Availability: InStock
Author: Rory Sutherland
ISBN: 9780753556528

portada Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity (en Inglés)

Formato

Libro Físico

Editorial

Random House Uk

Autor

Rory Sutherland

Año

2020

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9780753556528

N° edición

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity (en Inglés)

Rory Sutherland (Autor) · Random House Uk · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity (en Inglés)"

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.