Name: American Presidency and Entertainment Media: How Technology Affects Political Communication (Lexington Studies in Political Communication) (en Inglés)
Price: 133380.00 CLP
Availability: InStock
Author: Thomas Gallagher
ISBN: 9781498549875

portada American Presidency and Entertainment Media: How Technology Affects Political Communication (Lexington Studies in Political Communication) (en Inglés)

American Presidency and Entertainment Media: How Technology Affects Political Communication (Lexington Studies in Political Communication) (en Inglés)

Formato

Libro Físico

Editorial

Lexington Books

Autor

Thomas Gallagher

Año

2017

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Dura

ISBN13

9781498549875

Categorías

Estudios de comunicación

American Presidency and Entertainment Media: How Technology Affects Political Communication (Lexington Studies in Political Communication) (en Inglés)

Thomas Gallagher (Autor) · Lexington Books · Tapa Dura

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Reseña del libro "American Presidency and Entertainment Media: How Technology Affects Political Communication (Lexington Studies in Political Communication) (en Inglés)"

The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace of entertainment forums for political purposes. Featuring interviews with White House insiders and late night talk show veterans, this book analyzes the major moments in the presidency's increasingly cozy relationship with entertainment-based television shows and the major factors leading individual administrations and campaigns to take chances to reach largely non-political audience. It offers a new theoretical underpinning for this phenomenon, predicts how future campaigns will operate in this regard as media technology and American political culture evolve, and connects the marriage of politics and televised entertainment to the ascension of Donald Trump to the presidency.