Libro Analysis and measurement of the anchoring effect in the Bogota population. De Sanchez Gomez, Luis Felipe

portada Analysis and measurement of the anchoring effect in the Bogota population.

Formato

Libro Físico

Autor

Luis Felipe Sanchez Gomez

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786206918561

Categorías

Gestión empresarial

Analysis and measurement of the anchoring effect in the Bogota population.

Luis Felipe Sanchez Gomez (Autor) · Our Knowledge Publishing · Tapa Blanda

Sin Stock

Reseña del libro "Analysis and measurement of the anchoring effect in the Bogota population."

The anchoring effect is a bias in people's decisions and responses, caused by the involuntary interaction between Thinking Systems 1 (Instinctive) and 2 (Rational) and activated by the way in which situations or questions are formulated by including information from irrelevant variables. This bias leads to inconsistencies in the predictions about individuals' decision making with respect to those expected by orthodox economic theory, where individualism and rationality predominate in the search for equilibria that maximise expected utility.