Name: B2b Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (en Inglés)
Price: 46640.00 CLP
Availability: InStock
Author: Taylor, Heidi
ISBN: 9780749481063

portada B2b Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (en Inglés)

Formato

Libro Físico

Autor

Heidi Taylor

Editorial

Kogan Page

Año

2017

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.2 cm

Peso

0.31 kg.

ISBN13

9780749481063

N° edición

Categorías

Marketing

B2b Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (en Inglés)

Heidi Taylor (Autor) · Kogan Page · Tapa Blanda

Libro Nuevo

$ 46.640

$ 71.760

Ahorras: $ 25.120

35% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 27 de Mayo y el Lunes 03 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "B2b Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (en Inglés)"

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.