Name: Bakin' in a Craveable Brand: A Baker's Dozen Idea-Filled Chapters (en Inglés)
Price: 25350.00 CLP
Availability: InStock
Author: Moehlenkamp, Kevin
ISBN: 9781956464443

Formato

Libro Físico

Autor

Kevin Moehlenkamp

Editorial

Brightray Publishing

Idioma

Inglés

N° páginas

252

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.7 cm

Peso

0.39 kg.

ISBN13

9781956464443

Categorías

Publicidad
Atención al cliente

Bakin' in a Craveable Brand: A Baker's Dozen Idea-Filled Chapters (en Inglés)

Kevin Moehlenkamp (Autor) · Brightray Publishing · Tapa Blanda

Libro Físico

$ 25.350

$ 50.690

Ahorras: $ 25.340

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 06 de Junio y el Martes 18 de Junio.

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Reseña del libro "Bakin' in a Craveable Brand: A Baker's Dozen Idea-Filled Chapters (en Inglés)"

Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capture the hearts and minds of customers and drive exponential growth.Drawing on his work as an ad agency journeyman for the likes of Dunkin', HBO, Microsoft, and Chili's, Kevin shares a series of plain-spoken guideposts and case studies that serve as the manifesto for breakthrough branding. Executives are often led astray by today's diluted and confusing definitions of "brand," thereby missing out on the transformational effects of true, effective branding.Garrand Moehlenkamp empowers industry professionals to find the hearts and voices of their companies and bake an enduring brand into every decision. Kevin puts brand power back into growing companies, arming them with straightforward and first-hand knowledge of what a brand truly is and how it can enable them to challenge and ultimately outperform the Goliaths of their day.